Here is your Daily Dose of Amazing Service:
Your first contact sets the bar for customer expectations
And here are some additional thoughts on this topic…
Is it always a good idea to “wow” your customers the first time they do business with you? Maybe not.
Your first contact sets the bar for all future interactions. So if you really knock their socks off the first time, be ready to continue at that level.
If you don’t, you risk losing their confidence and their trust. They’ll wonder why things have changed and if the change is permanent. Once they start thinking this way it will be harder to keep them.
Make sure whatever their first experience is, you maintain or exceed that level of service on all future contacts.