Here is your Daily Dose of Amazing Service:
You are your company’s brand
And here are some additional thoughts on this topic…
People do business with companies for a variety of reasons. One reason is the company’s brand or reputation. This is more than a logo or slogan. It’s what people think of a company and how they feel about it. Your brand will either attract customers or repel them.
And you have more impact on your company’s brand than anything else. Every action of every employee is what creates a company’s brand. The sum total of all employees’ actions add up to a company’s image or reputation. You build your company’s brand with every action you take and every customer experience you create.
What do you want your company’s brand to be? What can you do today to add to that brand?