Treat your customers like special guests
And here are some additional thoughts on this topic…
We all like to think we’re special – because we are! But as customers (as in life) we don’t always get treated that way. Too often our need to be remembered, recognized or even just acknowledged loses out to other people’s needs to focus on themselves and their issues of the moment. As a result, our customer experience is completely forgettable if not irritating.
A better way is to focus on our customers as if they were our special guests. I think of the last time we had house guests: three of our nephews (ages 6, 6 and 12). All weekend we doted on them. Treated them like royalty. We spent almost every waking moment tending to their needs. And while it was tiring we loved it. (It was hard to give them back to their parents!)
How can you treat your customers like special guests? One way is to get yourself into the mindset by thinking of how you treat your friends or relatives when they visit. What is your attitude toward them? How do you feel about serving them as your guests? Then transfer some of that feeling to your customers and see what happens.