The ideas in his article focused on tactics that most small businesses can do and can be made easier using technology tools. The suggestions centered on connecting with your customer and understanding what they want from you and your business. Our daily, routine interactions with customers give us opportunities to know them better and to communicate with them better.
But we have to make the effort. We have to pay attention. Bort’z’ article shares some specific ways to do that.
The article is a quick read but well worth it. You can see it here.
The article was written by Kevin Stirtz