Some people think this book is about social media. And it is. But the reason Jim was so excited, and the reason he called me, was because this book is about much more. It’s about how any of us can use social media to increase customer loyalty.
This book is really about finding better ways to connect with, understand and care for our customers.
It’s also about technology and changing business models and marketing. But at its most valuable, it offers a story about how social media can move beyond cool tools to the more important purpose of helping us develop stronger and more durable relationships with the people our businesses serve.
If you ask me, that’s a darn good reason to be excited. So I’m glad Jim called me to tell me about Gary Vaynerchuck’s newest book. I’m even more excited he wrote a detailed book review about it on his website, SalesKick.me. Take a minute now to read Jim’s book review. Or go straight to Amazon and see the book directly.