Remember and share customer feedback

Here is your Daily Dose of Amazing Service:

Remember and share customer feedback

And here are some additional thoughts on this topic…

Most companies (not all, sadly) have policies and procedures to handle customer feedback. But very few do a good job keeping track of feedback from customers and then doing something useful with it.

Like any information, customer feedback has no value if it’s ignored. I don’t mean you do everything every customer suggests. But it all needs to be looked at. And for best results, it should be shared with all team members. The more people who see it, the more impact it will have. It’s one of the most valuable learning tools any company has.

How does your company store customer feedback? And who sees it? If it’s not seen on a regular basis by the people who deliver the service (customer facing employees) then something needs to change.

The article was written by Kevin Stirtz