Recognize your loyal customers

Here is your Daily Dose of Amazing Service:

Recognize your loyal customers

And here are some additional thoughts on this topic…

Recently I was dining at a favorite local cafe. I’ve been going there regularly since they opened. Our server had waited on me dozens of times in the past. Yet when someone in our group asked our server if she knew me, she said (with no hesitation) she had never seen before.

This got my attention.

Because when the owners are there, they always stop by to chat with me. They do that with all their regulars.It’s that kind of place.

The message this server sent was: “loyalty is not important.” If this message is delivered often enough, it will drive away even the most loyal customers.

What message is your business giving your customers? Are you telling them you want them back?