More advice on how to handle customer complaints

A persistently popular topic is how to handle customer complaints. We hate to get complaints but we know we need them. They are super-fuel for our businesses because they tell us what our customers want from us. Remember, complaints are just feedback, nothing more. And feedback is golden.

So here is a new piece I’ve written on how to handle complaints. I wrote it for the, since I have a periodic column there. You can read the article here: Proven tips to turn complaints into profits


The article was written by Kevin Stirtz