Is your product made by your customers?

I’m usually not a fan of ad campaigns. But I do like Microsoft’s new ad campaign for Windows 7, “Made by me”. It features people (average, ordinary Windows users, we are supposed to believe) who talk about how Windows 7 has the features they want, because they TOLD Microsoft they wanted them.

Of course, this is fiction advertising, so we need to take it with a massive dose of skepticism.

But though the message might be light on accuracy, the idea is a good one.

What if they actually DID listen to their customers? What if they did engage customers more than ever before as they developed Window 7? Just imagine how well the product would fit its customers?

Do you think a product like this would have more happy and loyal customers? I do!

The article was written by Kevin Stirtz