How to Reduce Customer Complaints

How to Reduce Customer Complaints
 Here’s a creative way to keep customers from complaining. As you watch this video you’ll probably say to yourself, of course an employee wouldn’t do anything like that. After all, it’s a ‘candid camera’ type video.

But, you’d be surprised. Just last week I had a customer service experience not too different from this. It’s surprising and even sad, but there are people and organizations where customers are treated this badly.

This happens when people think they are in business to sell a product or service. That’s what they focus on. They forget their real purpose is to help their customers have a certain experience.

There’s a big difference between these two perspectives. A Grand Canyon sized difference. And it will make or break a business.

The article was written by Kevin Stirtz