For better customer service, remember Burger King

Here is your Daily Dose of Amazing Service:

Serve your customers their way (not your way)

And here are some additional thoughts on this topic…

One of the fast food industry’s best known ad campaigns tells us we can (and should) “have it our way”.  Nutritional issues aside, BK got it right with this one. Every employee in every business should learn and live this. It should guide all customer employee interactions.

Of course we have to temper this by remembering that we “help our customers get what they want in a way that is profitable and sustainable for us.” We can’t be all things to all people. And we do have limits.

But within these limits, there is much we can do to help our customers. Mostly it starts with our attitude. We can choose to be a customer helper. If we do, we’ll work hard to make sure they get things their way. And this is the best way to keep our customers coming back.

Next time you are a customer, think about how you’re treated. Are you getting the experience you want or the one they want you to have? Do they seem focused on meeting your needs or theirs?