Encourage feedback from your customers

Here is your Daily Dose of Amazing Service:

Encourage feedback from your customers

And here are some additional thoughts on this topic…

Direct, honest feedback from our customers is among the most valuable information a business can have. Yet most employees treat feedback like the H1N1 virus. They hope they don’t get it and they’d really like to have a vaccination against it.

Not all feedback is negative. But it’s all important. It’s all useful. And it all needs to be handled in a professional and consistent way.

Accept feedback as you would a gift because that’s what it is. Thank customers for their feedback. Let them know what YOU will do with it (so they know their efforts are not wasted). And, if possible, follow up with them. Let them know if or how their feedback was used to improve the organization.

The article was written by Kevin Stirtz