Educate your customers

Here is your Daily Dose of Amazing Service:

Educate your customers

And here are some additional thoughts on this topic…

If you offer quality products and services you probably have a well-run business. And to your customers, you make things look easy. This is good and necessary to be successful. But there’s also a downside.

Take cars for example. They have become more reliable than ever. Much of this is due to technology, which has also made them more complicated and harder to service. When something goes wrong it takes more expertise and experience to handle it. And it costs more.

As a customer, if my service representative took the time to help me understand this, I’d be more understanding of the prices they charge.

Many businesses are similar. The world keeps getting more complicated, not less. So look at your business.  Ask yourself if it would it help your customers to peek begin the curtain every now and then. Would they benefit by seeing that things aren’t always as easy and simple as a great business makes them look?

The article was written by Kevin Stirtz