Don’t abuse your captive audience
And here are some additional thoughts on this topic…
Most movie theatres have a few “commercials” before the actual show. You see some previews and a few pitches for popcorn and soft drinks. Theatres know they have a captive audience so they take advantage of the opportunity. And it’s not so bad if they keep it reasonably short.
But at AMC Theatres they take it too far. They could write the book on how to abuse a captive audience. If you show up on time you’ll sit through at least 30 (probably closer to 45) minutes of advertising.
Every time this happens I mentally kick myself for being their customer. Because it’s clear they have no regard for my time. If they did, they wouldn’t waste it this way. And I’ll remember this next time we’re deciding which theatre to go to.
Most businesses have these opportunities, times when customers “have” to be somewhere. They are like a captive audience. You can use this time to pitch your products at them. Or you can take it as an opportunity to connect with them better.
Which do you think will make them want to come back?