Customer Service Can Beat Low Price

Customer Service Can Beat Low Price
Many competitive industries rely on low prices and heavy discounting to attract and keep customers. But this strategy is not the only one that can help you increase customer loyalty. Even in a highly price competitive business, customer service can beat low prices.

This article shares a perfect example of how one dry cleaner lost a customer by giving them a horrible experience. It also shows how another dry cleaner in the same market stands out by adding a personal touch to the customer service they offer.

When Customer Experience Trumps Low Prices

The article was written by Kevin Stirtz