Let your customer lead

Here is your Daily Dose of Amazing Service:

Let your customer lead

And here are some additional thoughts on this topic…

I can’t seem to sit down in a restaurant anymore without being offered something I have no interest in. Take sweet tea for example. Everywhere I go a server offers me sweet tea. Yet I don’t drink sweet tea. I have never liked sweet tea. I probably never will. If one more person offers me sweet tea, someone’s going to need a paramedic.

So why do servers keep offering it to me? Because their managers, owners or corporate marketing people tell them to.

And there’s the problem. They’re leading the customers. The company has decided they want to sell more sweet tea so they offer it to everyone whether they want it or not.

When you focus on selling what you want to sell you are NOT serving your customer. Customers understand this. If you want them to be thrilled about doing business with you (and come back) you need to focus on helping them get what they want.

You give customers a better experience when you let them lead.

The article was written by Kevin Stirtz