Be more responsive than anyone else.
And here are some additional thoughts on this topic…
It’s not hard to be amazing, especially in how we communicate with people. These days most people do a lousy job returning calls and emails. Several weeks ago, I called a local company to sign up for their service. I waited 24 hours and called again because no one had bothered to call back.
Then, after I gave them my credit card information, I never heard from them again, until I contacted them. They did nothing to reach out to me before or after I placed my order.
What’s sad is their responsiveness is not surprising. It’s closer to the norm than I like. So, if you want to be amazing in the eyes of your customers, do these things and you’ll knock their socks off:
1. Return their calls and emails right away.
2. Be easy to work with. Be flexible and accommodate their situation.
3. Focus on how you can help them get what they want.
4. Ask them how you can best serve them and listen to what they tell you.