Jonas Muthoni 
Online B2B marketing doesn’t have to be mundane. In fact, some companies have mastered the art of engaging B2B audiences on social media. With 75% of B2B buyers using social media for purchasing decisions, it’s crucial for brands to be present and active on the right platforms. Let’s dive into some stellar examples of B2B … Read more
Declining a job offer takes careful consideration, and there are many reasons why people decline a job offer. Perhaps the offered salary was too low even after negotiations, there was a disconnect with your future manager, or you sensed that you would not be a good fit with the company culture. In this article, we … Read more
Selling products on your own e-commerce platform is crucial, but expanding your online presence to social media platforms can significantly boost your sales. The best platform for your brand largely depends on your target audience’s preferences, the type of content they consume, and where they’re most likely to engage with ads. This article delves into … Read more
Email communication plays a pivotal role in maintaining client relationships. When you’re expecting and need to notify your clients about your maternity leave, the subject line of the email is the first thing they see. It sets the tone for the content that follows and gives them an immediate understanding of the message’s purpose. Choosing … Read more
Customer journey mapping is the art of visually representing the steps and experiences of customers as they interact with a brand. It’s not just about the visible interactions but also the unseen ones that play a crucial role in shaping the overall customer experience. Key Benefits of Customer Journey Mapping Contrary to popular belief, the … Read more
Stepping out for paternity leave? Why not leave behind a chucklesome out-of-office message? Here’s how you can craft the perfect one! Best Funny Paternity Leave Out-of-Office Messages 1. The Overconfident Dad Hi there, If you’re reading this, my second child has arrived, and I’m on Paternity Leave 2.0. I’m expecting zero delays in getting back … Read more
In today’s fast-paced digital world, a simple “thank you” can make a world of difference. Especially when it comes to customer service, expressing gratitude can leave a lasting impression. Let’s delve into the art of saying thank you for exceptional customer service. The Anatomy of a Perfect Thank-You Note Writing a thank-you note is more … Read more
In the age of digital communication, social media provides a unique platform to connect with and appreciate our customers. Gratitude not only fosters goodwill but also drives business growth. Here’s how you can harness the power of social media to say a heartfelt “thank you” to your loyal customer base. Ways to Say Thank You … Read more
Amazon, the e-commerce giant founded by Jeff Bezos, has undergone tremendous growth and success since its inception in 1995. One of the key factors behind Amazon’s triumph is its unwavering commitment to customer satisfaction. In this article, we will delve into the strategies employed by Amazon to keep its customers content and coming back for … Read more
With the rapid pace of today’s competitive market, customer service has emerged as a pivotal factor in distinguishing a business from its competitors. Especially in logistics, where the relationship between customer service and success is profound and often underrated. What is Customer Service in Logistics? Pinpointing a concise definition of customer service in logistics may … Read more