Amazing Customer Service Rule #32
Apologize if the customer feels you or your company let them down
An apology is a bridge-builder. It can mend a broken relationship faster than anything else. And it shows the customer you are willing to take responsibility for helping them get what they want.
Often people are not looking for more than an opportunity to be heard and an apology. When you apologize, you’re not necessarily taking blame for causing the problem. But you are taking responsibility for resolving it.
A sincere apology can turn angry customers into loyal customers. And, it’s easy to do!