It’s called: Acquisition vs. Optimization: Managing Marketing Dollars in a Downturn and it’s hosted by Blake Landau of Customer Management IQ. The panel is part of a weekly podcast hosted by Blake called (appropriately enough) Customer Creation with Blake Landau.
We will be discussing customer acquisition vs. retention…which makes more sense in this economy?
Other panelists include Mary Van, founder of New Brand Landscape & Co. and Paul Chaney, Internet Marketing Director for Bizzuka, a Web design and development firm.
The show will air live from 9:00 am to 10:00 am Eastern Standard Time and will be available as a podcast after that. You can listen to it here.
Mark your calendar and listen live or download the podcast later. It will be available in iTunes.
Let me know what you think!
The article was written by Kevin Stirtz