Deliver a Positive and Memorable Experience
And here are some additional thoughts on this topic…
Last summer a 12 year old boy had his bike stolen at one of his favorite places: the library. In an instant, his “happy place” became a place of pain. All the good experiences he had there were now overshadowed by this unpleasant event.
But instead of taking this as just another day at the Minneapolis Public Library, a few of the employees there decided to make a difference. They had grown fond of this boy. They cared about him as a library patron but also as a person. So they passed the hat around, dug into their own pockets and bought him a new bike.
Of course he was thrilled, as was his family. And the story made the rounds both on local news and the Internet. But even better was what their action had given this boy. They replaced his traumatic experience with a much better one. They gave him a positive and memorable experience.
When you give your customers a positive and memorable experience, everyone wins. They remember good things about you and your company. And you get the wonderful feelings that go with helping someone. And your company gets more loyal customers.
How can you offer a positive and memorable experience to your customers? What can you do, within the policies and parameters of your role, that will put surprised smiles of the faces of your customers? Make a list of ideas and then start doing them.
