None of us are perfect. Neither is any business. The good news is most customers don’t expect the people they do business with to be perfect. But as customers we do expect businesses to fix things when they go wrong. One of my favorite coffee places provides a current example. It was a beautiful late [...]
Service Recovery
A customer complaint is an opportunity to win back a loyal customer. Many people are more likely to stay with a business, and refer them to others, if their complaints are handled well. Service recovery situations are golden opportunities to build your loyal customer base.


