If you’ve read much of my work, you know a big part of what I preach is that Amazing customer service starts with treating everyone well.  If you want more loyal customers, treat them well. But in doing so you need to treat everyone well, not just customers.

What’s amusing (but in a sad way) is how many people who contact me violate this very basic idea. They request information. They want pricing. They have a question. They expect me to stop what I’m doing and respond to them. They want my help.

Yet, when

Here’s an easy way to spot a successful organization.

When you do business with someone observe how they treat everyone. Watch how they deal with employees, vendors, customers and others.

The most successful and sustainable companies treat everyone well. They know (and their actions show) there is no second class.

But we all know this is not the norm.