Articles tagged: "reputation"

You are the company

by Kevin Stirtz


Here is your Daily Dose of Amazing Service:

You are the company

And here are some additional thoughts on this topic…

No matter what your role is, when you help a customer, in their eyes you are the company. What you do and how you do it becomes your company’s image, to the customers you serve.

Posted in All, TipsComments (0)

You are your company’s brand

by Kevin Stirtz


Here is your Daily Dose of Amazing Service:

You are your company’s brand

And here are some additional thoughts on this topic…

People do business with companies for a variety of reasons. One reason is the company’s brand or reputation. This is more than a logo or slogan. It’s what people think of a company and how they feel about it. Your brand will either attract customers or repel them.

Posted in All, LoyaltyComments (0)

Customer Service Carnivale: June 22, 2009

by Kevin Stirtz


Welcome to the June 22 edition of the Customer Service Carnivale. This week we have contributions from across the globe with ideas and suggestions to help you improve your customer service.

We start with Shaun Sayers at Capable People. Shaun asks what has happened to great customer service as he shares some of his recent customer service experiences.

Posted in All, ComplaintsComments (0)

Keep Your Customers by Avoiding Toxic Revenue

by Kevin Stirtz


A couple months ago I was managing an event for a nonprofit I work with. Prior to the event our speaker indicated he did not need a screen or projector for his presentation. Then, at the event, (an hour or so before his presentation) he changed his mind and asked for a projector and screen.

I understand last minute changes can be a hassle. And the hotel we held the event at has fantastic catering staff who handle these situations like they’re no big deal. And that’s how it should be. That’s a big part of their job.

But the hotel management sees these situations as golden opportunities to make money. So instead of charging us the regular fee (which I believe was under $100) their “11th hour special” price was $450.

This is TOXIC REVENUE.

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Service Recovery

5 Steps to Avoid “Doing a Toyota.”

When a company makes a mistake, it can be the brightest moment in their history.

Toyota had that opportunity. But they missed their moment. Big time.

How a company reacts, removes the pain, and repairs the emotional connection shows the true colors of that organization more than almost any situation they might encounter.

Technology

Peachtree knows that customer service is cool

Customer service is the new marketing because now companies can no longer control what people are saying about them. Everyday, customers and prospects are ranting and raving about your company on social networking platforms like Facebook, Twitter and YouTube. Companies that don’t get customer service and don’t react to what customers are talking about are doomed to fail.

Feedback

Focus on customer service in 2010 (finally?)

This may be it. This may be the year that it finally happens. 2010 may just be the year that companies start to focus on their customers and serving them well.

Now, I am cautiously optimistic about this focus on customer service, but let me tell you why I feel this way.

1. Brands are using a focus on customers as a competitive differentiator in their advertisements.

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