“If you make customers unhappy in the real world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”
-Jeff Bezos, Founder of Amazon.com
The days of ducking down and hoping nobody will notice when things go awry are over. These days, if customers get a bad experience, they are likely to share their story with the whole world. Internet review websites are here to stay. So, rather than ignore them or hope they’ll go away, it’s better to deal with them in a positive and proactive way.
Here are three ways you can improve online customer reviews:
1. Get in front of it
Bad online reviews from customers come from bad customer experiences. This happens when
