microsoft

Is your product made by your customers?

January 5, 2010

I’m usually not a fan of ad campaigns. But I do like Microsoft’s new ad campaign for Windows 7, “Made by me”. It features people (average, ordinary Windows users, we are supposed to believe) who talk about how Windows 7 has the features they want, because they TOLD Microsoft they wanted them. Of course, this [...]

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Customer Service Quote for May 27, 2009

May 27, 2009

“We can believe that we know where the world should go. But unless we’re in touch with our customers, our model of the world can diverge from reality. There’s no substitute for innovation, of course, but innovation is no substitute for being in touch, either.” -Steve Ballmer, Microsoft

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Using Twitter for Customer Service

May 11, 2009

Twitter is fast becoming the Internet’s sexiest communication platform. And for good reason. It’s quick. It’s easy. It’s convenient. And with the recent straight-line growth in media buzz and users, Twitter is pervasive. The bigger it gets the more useful it gets. So it’s no accident companies are finding it an equally sexy customer service [...]

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A Customer Experience Lesson from Microsoft

June 26, 2007

A couple months ago I tried an open source word processor, AbiWord . It’s a decent product and does everything you’d expect. I tried it because I was tired of Microsoft Word taking so long to start and crashing so often. But before long I found myself using Microsoft Word again. Even though its startup [...]

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