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Make sure your service HELPS your customers

November 18, 2009

The last time I got an email from my library it was about an overdue book. The email arrived a couple days AFTER the book was overdue. It also explained how I owed a fine for not returning the book by its due date. Every month, about 3 days BEFORE my payment is due, my [...]

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Why Slogans are Worthless (and What You Should Use Instead)

December 15, 2008

Slogans are worthless as a marketing tool. It’s not their fault. It’s because we’re asking them to do something they’re not built to do. It’s like trying to win the Daytona 500 with a Yugo. The poor thing just doesn’t have the horsepower (or any other capabilities) to do the job. The same is true [...]

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Get More Customers by Sending the Right Message

May 13, 2007

I had a meeting at one of the newer hotel restaurants in my area. It’s a nice 4 star hotel – very well designed and decorated. If I were traveling I wouldn’t hesitate to stay there. Approaching the hotel, it’s easy to see they spent a lot of money. And it’s an impressive place. As [...]

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