One of the biggest mistakes business people make is thinking they know what their customers want, but not really knowing. This is easy to do. And it happens more often than we like to admit.
A few years ago, Krispy Kreme stormed the the Minneapolis-St. Paul area like a blizzard in February. Their little donut factories popped up here and there. Not on every street corner but enough that should the urge grab you, you could get to one without disrupting your entire day.
