A recent article about Burger King points to a weakness in what seemed like a profitable marketing strategy.  It reveals lower earnings by the company at a time when many of their so-called “Super Customers” are leaving them. According to the article, BK has focused much of their marketing on customer 18 to 34 years old. And their marketing strategy has been to focus on entertaining and even irreverent (some say offensive) ads.

Here is your Daily Dose of Amazing Service:

Know your customer.

And here are some additional thoughts on this topic…

Sitting in my favorite coffee shop recently I noticed a man in a white shirt and tie (carrying a briefcase) walk up to the counter. He looked like a salesman. Rather than order something, he asked to speak with “JoJo”.

I chuckled to myself as he said this.