know your customer

Burger King learns lesson about customer loyalty

February 5, 2010

A recent article about Burger King points to a weakness in what seemed like a profitable marketing strategy.  It reveals lower earnings by the company at a time when many of their so-called “Super Customers” are leaving them. According to the article, BK has focused much of their marketing on customer 18 to 34 years [...]

Read the full article →

Know your customer

November 5, 2009

Here is your Daily Dose of Amazing Service: Know your customer. And here are some additional thoughts on this topic… Sitting in my favorite coffee shop recently I noticed a man in a white shirt and tie (carrying a briefcase) walk up to the counter. He looked like a salesman. Rather than order something, he [...]

Read the full article →