June 29, 2008
Too often I hear people give bad advice to others about how to talk with new potential clients. Rather than focus on what the customer is trying to accomplish now, they try to get their foot in the door for a long-term relationship with the company. It’s like talking about marriage, kids and and the [...]
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May 28, 2008
Amazing Service Rule# 13: “Ask open-ended questions.” One of the most important ways we serve our customers is to help them get what they want, even if they don’t know exactly what that is. They rely on us for knowledge about our product or service. They come to us for expertise they cannot get anywhere [...]
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