Google

Google’s strength is offering value, engaging customers

March 4, 2010

In the last 24 hours, the ‘net has been abuzz with Google’s admission that their SEO is not as good as it could be.  Some see this as a sign that Google “ain’t all that”. Others see it as a reason to question the value of SEO. Regardless of what you make of Google’s SEO [...]

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Social media rescues customers before company does

December 3, 2009

Yesterday evening my anti-virus software went crazy. It started finding viruses all over my netbook. After several hours of banging my head against our kitchen table, with no success in cleaning up the problem, I turned to my good friend Google for help. There I discovered (to my great relief) that there was no virus [...]

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Here’s why Google dominates in customer service rankings

August 19, 2009

When we think of good or bad customer service we don’t always consider search engines. Maybe that’s because they are free services.  And we rarely have direct contact with an employee as we use a search engine. So we see them in a different context than, say, a coffee shop or an auto dealer. But [...]

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