I read a post by Dumb Little Man that encourages people to focus on their strengths versus their weaknesses. This advice seems counter-intuitive, since we all should be striving for improvement in our lives — and our businesses.

Their point is “you’ve got the potential to go further with your natural strengths than you do with your weaknesses.”

If I told you were are one of the best at what you do, would you believe me?

Some of you might. Others would blow me off thinking, “There are a lot of people better than me at what I do.” And you’re probably right. But that doesn’t mean you’re not one of the best.

In the world of customer service improvement, we talk about the need to ask questions and listen. Let the customer tell us what they want. And we should do this.  But helping customers get what they want takes more. We need to be their coach.

Our customers can and should tell us where they want to go. But we need to help them find the best way to get there. That’s where our skills come into play. (If they already knew the best way, they wouldn’t need us.)

Here’s some fun news. Recently I have been named a Top Ten Customer Service Author on one of the Internet’s largest websites.

The site is called EzineArticles.com and it’s the largest of it’s kind in the world with millions of readers. In fact, Alexa.com, a website ranking service, rates EzineArticles.com as the 322nd most popular site on the Internet. This makes it more popular than well known media sites like USAToday.com, BusinessWeek. com and Forbes.com.