Here is your Daily Dose of Amazing Service:

See things from your customer’s view

And here are some additional thoughts on this topic…

Every Saturday a bunch of us have breakfast at a local restaurant. We always ask for separate checks. This makes it easier when we pay. And, unless we have our regular server, we always get the same response. They total the checks separately but they’re still printed on the same piece of paper.

You’re driving down a dark road at night. There are no street lights so you have your bright lights (high beams) on. Without them you wouldn’t be able to see clearly enough to drive safely.

Another car approaches you from the opposite direction. They get closer and closer. Soon it’s as if they’re right in front of you. Then in an instant they pass by you and they are gone.

One of the biggest challenges any business organization faces is knowing what their customers want. It’s arguably the most important, most difficult and yet most ignored information in our organizations.

It’s important because we cannot give our customers what they want (or how they want it) if we don’t know. And guessing doesn’t count. Yet the reason customers come to us (and give us money) is to get something. They need our help in the form of a product or service. Fail to give them what they want and they’ll disappear faster than a light snow in July.