customer loyalty formula

Why Are Big Brands Losing Customers?

June 22, 2009

Today Pointer Media Network released their study: “Losing Loyalty: The Consumer Defection Dilemma.” It shows many large well-known brands have lost a lot of loyal customers in the last year. According to the report, less than half (48%)of customers considered highly loyal remained highly loyal   from 2007 to 2008, for the brands included in this [...]

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