customer centric

Make it easy for customers to leave and more will stay

May 18, 2010

A few years ago AOL became the poster child for a special kind of customer abuse when a customer recorded his phone call to them as he tried to cancel his account. All he wanted to do was leave. All they wanted to do was prevent him from leaving. But they had his credit card [...]

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Forget revenue. Focus on serving your customers well.

April 5, 2010

Earlier this year I was talking with a business owner about his company’s business planning. He had spent a fair amount of time looking ahead and thinking about the revenue he wanted his company to produce this year. Planning like this is good when it helps us focus on the things that make our business [...]

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