consistency

What might happen if you treated everyone well?

by Kevin Stirtz on February 22, 2010 · 1 comment

A foundation of my philosophy (in business and in the rest of my life) is that we need to treat everyone well. Another way to look at this is we’re here to serve others. And the best way to serve others (or at least, the best way to start) is by putting others first. This means treating them with courtesy, dignity and kindness. It also means putting their interests ahead of ours. This is one of those things my friend Jim Leslie, would describe as “says easy, does hard”. It sounds simple enough but it can be challenging. It’s especially [...]

Do what your marketing says you will

by Kevin Stirtz on December 8, 2009

Here is your Daily Dose of Amazing Service: Do what your marketing says you will And here are some additional thoughts on this topic… A few weeks ago I traded in my old iPod for the new Touch 3G.  To keep it clean and like new, I bought a case for it from a company called Riot Outfitters. When I had a question about the case I decided to contact them using Twitter. After I found them on Twitter, I was pleasantly surprised by their Twitter profile which says: “Made to protect and serve electronic devices. Each RIOT product is [...]

Be the best at what you do

by Kevin Stirtz on November 9, 2009

Here is your Daily Dose of Amazing Service: Be the best at what you do And here are some additional thoughts on this topic… Last week a reader shared with me a perfect example of a business that does what they do very well. And they focus only on that. They don’t try to be all things to all customers. The result is, if you want what they offer, you’ll be a loyal customer. If not, you’ll probably never step foot in their business.

For better customer service be consistent

by Kevin Stirtz on October 14, 2009

Here is your Daily Dose of Amazing Service: Be consistent And here are some additional thoughts on this topic… I’m a fan of the various sub and sandwich shops that have sprung up in the past few years.  They enable me to eat healthy and conveniently. And though the are all different, they all are good enough to patronize. But the shops that get my loyalty stand out in a big way. They are consistent.

Make it easy for customers to leave

by Kevin Stirtz on August 18, 2009

Here is your Daily Dose of Amazing Service: Make it easy for customers to leave And here are some additional thoughts on this topic… Too many companies make it easy to become a customer and hard to leave. Maybe they think people will change their minds if it’s hard to quit. The classic example is this call to AOL that made national news:

Consistency builds trust

by Kevin Stirtz on June 30, 2009

Here is your Daily Dose of Amazing Service: Consistency builds trust. And here are some additional thoughts on this topic… Long term, sustainable increases in customer loyalty require trusting relationships between customer and companies. As a customer, I’ll keep doing business with you if I believe your goal is to help me. The more I trust you, the easier it is for me to believe you’re in business to help. The two go together like chocolate and peanut butter.

Jay Leno and I both enjoy Subway. While I can’t speak for Jay, I can tell you why I like it. They offer relatively healthy food fast and at a fair price.  And, usually you get the same experience no matter where you are.The Subway in Montgomeryville, PA offers the same basic experience as the one in LaJolla, CA. There is value in this.  It brings familiarity and comfort to people. It’s nice to know what to expect and then get it, whether you’re at home or 1,000 miles away. And if you get a little more than you want [...]

Why Does Jay Leno Like Subway?

by Kevin Stirtz on June 2, 2009 · 2 comments

Jay Leno was spotted hauling some subs out of an LA Subway yesterday. It’s nice to see the late night superstar and I have at least one thing in common. Like Jay Leno, I am a sub shop customer. In my town we have a mixed bag of sandwich shops, from the biggies (you know: Subway, Quiznos, Jimmy John’s) to unique locals, like the Blue Ox (one of my faves). This variety is good because I tend to get bored easily. It’s nice to be able to shop around. Which makes me wonder, what keeps people (like Leno) coming back [...]

Did Starbucks Stumble on Service?

by Kevin Stirtz on July 25, 2008 · 1 comment

The buzz in the world of coffee these days is not being produced by caffeine intake. It’s generated by the swirl of news reports and comments about Starbucks plans to close over 600 stores. For me this begs the question: Did Starbucks stumble on their vaunted customer service? As Starbucks has become an American icon, as much a part of our landscape as McDonald’s and Wal-Mart, have they lost their customer service edge? Has growth come at the cost of serving their customers in their unique way, the way loyal Starbuckians have come to expect? There is evidence to suggest [...]

Don’t Let a Bad Day Turn Into Bad Customer Service

by Kevin Stirtz on July 19, 2008

We all have bad days. You know them. The days we’d rather just stay home. Or be anywhere but at work. It’s normal for us to be off once in awhile. Even professional athletes have slumps. So don’t deny this. Just accept that it’s going to happen. But that doesn’t mean you have to let it affect how you do your job. In fact, it does not give you the right to deliver lower quality service. Just the opposite. Being a professional means no matter how you feel (or how bad your slump is) you keep doing your best. No [...]