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	<title>AmazingServiceGuy.com &#187; brand</title>
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		<title>Build Your Brand by Showing Not Telling</title>
		<link>http://amazingserviceguy.com/2772/build-your-brand-by-showing-not-telling/</link>
		<comments>http://amazingserviceguy.com/2772/build-your-brand-by-showing-not-telling/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 16:36:15 +0000</pubDate>
		<dc:creator>Kevin Stirtz</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[brand]]></category>

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		<description><![CDATA[There&#8217;s a lot of talk about branding. How to brand your business so you can attract the right customers (and a lot of them) is an important topic. But many people get it all wrong. Too many people think branding is all about telling. They create ads and brochures and websites and a million other [...]]]></description>
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		<title>Toyota has a customer service problem</title>
		<link>http://amazingserviceguy.com/2570/toyota-has-a-customer-service-problem/</link>
		<comments>http://amazingserviceguy.com/2570/toyota-has-a-customer-service-problem/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 21:49:40 +0000</pubDate>
		<dc:creator>Kevin Stirtz</dc:creator>
				<category><![CDATA[Customer Service News]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[trust]]></category>

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		<description><![CDATA[A lot of people think Toyota has a quality problem these days. But I would say their biggest problem is a customer service one. Let&#8217;s look at the basics. Customer service is all about giving customers the right experience. Do this and they&#8217;ll remain loyal. Fail at this and they&#8217;ll leave you faster than you [...]]]></description>
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		<title>Do what your marketing says you will</title>
		<link>http://amazingserviceguy.com/2345/follow-through/</link>
		<comments>http://amazingserviceguy.com/2345/follow-through/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 21:56:08 +0000</pubDate>
		<dc:creator>Kevin Stirtz</dc:creator>
				<category><![CDATA[Improve Customer Service]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[consistency]]></category>
		<category><![CDATA[customer service standards]]></category>
		<category><![CDATA[customer service tips]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://amazingserviceguy.com/?p=2345</guid>
		<description><![CDATA[Here is your Daily Dose of Amazing Service: Do what your marketing says you will And here are some additional thoughts on this topic… A few weeks ago I traded in my old iPod for the new Touch 3G.  To keep it clean and like new, I bought a case for it from a company [...]]]></description>
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		<title>You are the company</title>
		<link>http://amazingserviceguy.com/2316/company/</link>
		<comments>http://amazingserviceguy.com/2316/company/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 21:17:30 +0000</pubDate>
		<dc:creator>Kevin Stirtz</dc:creator>
				<category><![CDATA[Improve Customer Service]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer service tips]]></category>
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		<category><![CDATA[reputation]]></category>

		<guid isPermaLink="false">http://amazingserviceguy.com/?p=2316</guid>
		<description><![CDATA[Here is your Daily Dose of Amazing Service: You are the company And here are some additional thoughts on this topic… No matter what your role is, when you help a customer, in their eyes you are the company. What you do and how you do it becomes your company&#8217;s image, to the customers you [...]]]></description>
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		<title>Make sure your service HELPS your customers</title>
		<link>http://amazingserviceguy.com/2289/bank-account/</link>
		<comments>http://amazingserviceguy.com/2289/bank-account/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 16:04:33 +0000</pubDate>
		<dc:creator>Kevin Stirtz</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[focus]]></category>
		<category><![CDATA[greed]]></category>
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		<guid isPermaLink="false">http://amazingserviceguy.com/?p=2289</guid>
		<description><![CDATA[The last time I got an email from my library it was about an overdue book. The email arrived a couple days AFTER the book was overdue. It also explained how I owed a fine for not returning the book by its due date. Every month, about 3 days BEFORE my payment is due, my [...]]]></description>
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		<title>It&#8217;s not about the donuts</title>
		<link>http://amazingserviceguy.com/2194/its-not-about-the-donuts/</link>
		<comments>http://amazingserviceguy.com/2194/its-not-about-the-donuts/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 19:48:49 +0000</pubDate>
		<dc:creator>Kevin Stirtz</dc:creator>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[customer-experience]]></category>

		<guid isPermaLink="false">http://amazingserviceguy.com/?p=2194</guid>
		<description><![CDATA[One of the biggest mistakes business people make is thinking they know what their customers want, but not really knowing. This is easy to do. And it happens more often than we like to admit.

A few years ago, Krispy Kreme stormed the the Minneapolis-St. Paul area like a blizzard in February. Their little donut factories]]></description>
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		<title>Do the right thing right away</title>
		<link>http://amazingserviceguy.com/2123/do-the-right-thing/</link>
		<comments>http://amazingserviceguy.com/2123/do-the-right-thing/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 16:51:41 +0000</pubDate>
		<dc:creator>Kevin Stirtz</dc:creator>
				<category><![CDATA[Improve Customer Service]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[customer service example]]></category>
		<category><![CDATA[customer service tips]]></category>
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		<guid isPermaLink="false">http://amazingserviceguy.com/?p=2123</guid>
		<description><![CDATA[Here is your Daily Dose of Amazing Service: Do the right thing right away And here are some additional thoughts on this topic… Recently I read an article about a traveler who had  a bad customer experience at the hands of Alamo Car Rental.  The customer was significantly overcharged and the company refused to fix [...]]]></description>
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		<title>3 ways to improve your online customer feedback</title>
		<link>http://amazingserviceguy.com/2087/3-ways-to-improve-your-online-customer-feedback/</link>
		<comments>http://amazingserviceguy.com/2087/3-ways-to-improve-your-online-customer-feedback/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 14:55:41 +0000</pubDate>
		<dc:creator>Kevin Stirtz</dc:creator>
				<category><![CDATA[Customer Feedback]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[customer service standards]]></category>
		<category><![CDATA[customer-experience]]></category>
		<category><![CDATA[Feedback]]></category>
		<category><![CDATA[improve customer service]]></category>
		<category><![CDATA[online customer reviews]]></category>

		<guid isPermaLink="false">http://amazingserviceguy.com/?p=2087</guid>
		<description><![CDATA["If you make customers unhappy in the real world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends."

-Jeff Bezos, Founder of Amazon.com

The days of ducking down and hoping nobody will notice when things go awry are over. These days, if customers get a bad]]></description>
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		<slash:comments>0</slash:comments>
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		<title>You are your company&#8217;s brand</title>
		<link>http://amazingserviceguy.com/2065/you-are-your-companys-brand/</link>
		<comments>http://amazingserviceguy.com/2065/you-are-your-companys-brand/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 22:16:38 +0000</pubDate>
		<dc:creator>Kevin Stirtz</dc:creator>
				<category><![CDATA[Improve Customer Service]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[reputation]]></category>

		<guid isPermaLink="false">http://amazingserviceguy.com/?p=2065</guid>
		<description><![CDATA[Here is your Daily Dose of Amazing Service: You are your company&#8217;s brand And here are some additional thoughts on this topic… People do business with companies for a variety of reasons. One reason is the company&#8217;s brand or reputation. This is more than a logo or slogan. It&#8217;s what people think of a company [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Extras can keep your customers coming back</title>
		<link>http://amazingserviceguy.com/2031/extras-can-keep-your-customers-coming-back/</link>
		<comments>http://amazingserviceguy.com/2031/extras-can-keep-your-customers-coming-back/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 16:21:55 +0000</pubDate>
		<dc:creator>Kevin Stirtz</dc:creator>
				<category><![CDATA[People & Relationships]]></category>
		<category><![CDATA[Attitude]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[extra mile]]></category>

		<guid isPermaLink="false">http://amazingserviceguy.com/?p=2031</guid>
		<description><![CDATA[Here is your Daily Dose of Amazing Service: Find ways to do something extra for your customers And here are some additional thoughts on this topic… One of the easiest and fastest ways to make a customer smile is to do something extra. Because it’s unexpected, it’s a pleasant surprise. It’s something they’ll remember and [...]]]></description>
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