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		<title>For better customer service, pretend you’re an eye doctor</title>
		<link>http://amazingserviceguy.com/2268/for-better-customer-service-pretend-you%e2%80%99re-an-eye-doctor/</link>
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		<pubDate>Thu, 12 Nov 2009 11:34:46 +0000</pubDate>
		<dc:creator>Kevin Stirtz</dc:creator>
				<category><![CDATA[Improve Customer Service]]></category>
		<category><![CDATA[assumptions]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[connect]]></category>
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		<category><![CDATA[improve customer service]]></category>

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		<description><![CDATA[Think of the last time you had your eyes examined. At some point, your eye doctor (or optometrist) probably asked you to read some letters on an eye chart. If you wear glasses or contacts, you got to look through a lot of different lenses. This typically involves you comparing two different lenses against each [...]]]></description>
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