When we think of good or bad customer service we don’t always consider search engines. Maybe that’s because they are free services.  And we rarely have direct contact with an employee as we use a search engine. So we see them in a different context than, say, a coffee shop or an auto dealer.

But search engines, like any business, do deliver customer service. Some do it very well, like Google. Others, could use some improvement.

Here are the most recent results from the American Customer Satisfaction Index, a leading survey done every year to gauge how industries and companies are serving their customers. As you can see Google is head and shoulders above the rest.