September 2007

Foolish Consistency is the Hobgoblin of Poor Service

September 24, 2007

With apologies to Ralph Waldo Emerson for paraphrasing his quote , here’s an easy way to make your company stand out from the rest, in a good way or in a bad way. It’s called consistency. But, not all companies understand the difference between consistency and foolish consistency. In my town there’s a grocery store [...]

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The Smart Marketing Formula – Part 3

September 20, 2007

We’re almost done dissecting the Smart Marketing Formula. This is the third of four articles explaining how the formula works. This article will focus on the “M” in the Smart Marketing Formula which stands for Marketing Activities, Message and Market. In our formula, “M” represents everything you do to create and deliver your message to [...]

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Apple’s iPhone Blunder

September 7, 2007

Once again, the ‘Net is abuzz with chatter about a hot new mobile phone product from a well-respected industry giant. But this time the product has already been launched and is in use by millions of Apple fans. Trouble is some of those fans are thinking less well of their good old friend Apple these [...]

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