Foolish Consistency is the Hobgoblin of Poor Service

September 24, 2007 · Leave a Comment 

by Kevin Stirtz With apologies to Ralph Waldo Emerson for paraphrasing his quote , here’s an easy way to make your company stand out from the rest, in a good way or in a bad way. It’s called... [Read more...]

The Smart Marketing Formula - Part 3

September 20, 2007 · Leave a Comment 

  by Kevin Stirtz We’re almost done dissecting the Smart Marketing Formula. This is the third of four articles explaining how the formula works. This article will focus on the “M” in... [Read more...]

Apple’s iPhone Blunder

September 7, 2007 · Leave a Comment 

by Kevin Stirtz Once again, the ‘Net is abuzz with chatter about a hot new mobile phone product from a well-respected industry giant. But this time the product has already been launched and is in... [Read more...]