Never Ask for Referrals
August 30, 2007 · Leave a Comment
by Kevin Stirtz Referrals are a hot topic. And they should be. Many businesses rely more on referrals than any other source of new business. But many people get it wrong when they think about referrals.... [Read more...]
The Smart Marketing Formula - Part 2
August 30, 2007 · Leave a Comment
by Kevin Stirtz A few weeks ago I renamed my marketing formula and talked about the first element, “Awareness”. A= (T * E2 * M) (Remember, “A” equals Awareness which means people... [Read more...]
The Smart Marketing Formula - Part 1
August 10, 2007 · Leave a Comment
by Kevin Stirtz A while ago, I wrote about something I called the “Magic Marketing Formula”. Here it is in a slightly different format (a.k.a, easier to read and remember). Also, I have changed... [Read more...]
Forget Who Your Customers Are. Focus on What They Want.
August 6, 2007 · Leave a Comment
by Kevin Stirtz It seems whenever we talk about finding and targeting our customers, we focus on who they are. Are they young, old or middle aged? Are they educated or not? Rich, poor or middle-class?... [Read more...]
Bridge Collapse Shows People at their Best
August 2, 2007 · Leave a Comment
by Kevin Stirtz This morning Minnesota is in shock. A major bridge in Minneapolis collapsed. No warning. Nothing unusual happened prior to the collapse. It just dropped 64 feet into the Mississippi River.... [Read more...]
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