August 2007

Never Ask for Referrals

August 30, 2007

Referrals are a hot topic. And they should be. Many businesses rely more on referrals than any other source of new business. But many people get it wrong when they think about referrals. They see referrals as something they can “get” or produce. They try to build systems and plans to generate referrals. The reality [...]

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The Smart Marketing Formula – Part 2

August 30, 2007

A few weeks ago I renamed my marketing formula and talked about the first element, “Awareness”. A= (T * E2 * M) (Remember, “A” equals Awareness which means people know about our business and are likely to become customers.) Today we’re going to talk about the next element that makes the Smart Marketing Formula work: “Time”. [...]

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The Smart Marketing Formula – Part 1

August 10, 2007

A while ago, I wrote about something I called the “Magic Marketing Formula”. Here it is in a slightly different format (a.k.a, easier to read and remember). Also, I have changed the name to reflect the true nature of the formula. A= (T * E2 * M) From this point on, this marketing formula will now [...]

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Forget Who Your Customers Are. Focus on What They Want.

August 6, 2007

It seems whenever we talk about finding and targeting our customers, we focus on who they are. Are they young, old or middle aged? Are they educated or not? Rich, poor or middle-class? Tall, short, skinny, chubby? Urban, rural, suburban or even ex-urban? (Ex-urban sounds like you divorced a city.) Of course, these labels help [...]

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Bridge Collapse Shows People at their Best

August 2, 2007

This morning Minnesota is in shock. A major bridge in Minneapolis collapsed. No warning. Nothing unusual happened prior to the collapse. It just dropped 64 feet into the Mississippi River. At least 50 cars fell into the river. As many as 60 people were injured. Nine people have reportedly died. Our governor rightly called it [...]

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