Archive | March, 2007

10 Things to Love About the Charlotte Airport

by Kevin Stirtz

Not long ago I flew into to Charlotte on my way to Roanoke, VA. In the past 10 months I had seen way too many airports to suit my tastes. By this time, most had blended together in an indistinguishable mushy mass in my memory.

But not the Charlotte Airport.

Compared to other airports I didn’t spend much time there. It was just a short layover two times in two days. Enough time to grab a sandwich and a do a little people watching.

What made the Charlotte Airport memorable was a bunch of things, many of which I have never seen at an airport.

They were…

Posted in All, Experience2 Comments

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Service Recovery

Are Your Customer Service Recoveries Really Recoveries?

Recently my wife picked up dinner for 4 on the way home from work. We had ordered online from Swiss Chalet (Canadian Rotisserie chicken franchise). Swiss Chalet is known for their dipping sauce, which is included with every signature meal.

When she arrived home, we discovered that the “special sauce” was not included in the order.

I called the order desk to report this lapse and the conversation went something like this.

Technology

Customer service and Twitter

The popular notion stating that if a customer receives poor service, he/she will tell nine other people, has been grossly out of date since the advent of the Internet. In reality, customers can electronically tell millions of people about their experiences. And now, with Twitter, people can tell others about their experiences as they happen.

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More and more customers are going online before AND after they do business with a company. They’re getting smart about using online tools to make the best decision about who they do business with.

To thrive in this new world of connected customers you need to do more than ever to make sure your customers get the experience they want. If you do this well you can leverage the power of online feedback and reviews to grow your business. If you fail at this, the online chatter about your business can tarnish your reputation both online and off.

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