Daily Dose

Improve your customer service starting today!

Daily Dose of Amazing Service

Research has shown that when we are consistently aware of a behavioral standard, we are more likely to honor that standard. For instance, a person who has a daily reminder to answer the phone in 3 rings or less is more likely to do so than someone who has no such reminder (all else being equal).

We can use this knowledge to improve the customer service we deliver.

The first step is to define some behavioral standards that, when met, will give our customers the experience they want. Then, focus (every day) on meeting or exceeding those standards.

The challenge is that we can get bogged down in our daily routine and our existing habits. Things come at us from many directions and we get distracted. It becomes easier to to revert to our old ways and disregard the new standards we set.

But if we have a reminder of what our standards are, we are more likely to remember and act on them. They are less likely to get lost in the shuffle of activity or set aside in favor of old habits.

So, I have created this tool for you called, the Daily Dose of Amazing Service.

It provides you with a daily reminder to help you deliver Amazing Service to your customers. In these daily emails you’ll find quotes, tips and our Amazing Service Rules. But they are all very short – typically less than 30 words, so you can read each one quickly and easily. (Each email also has additional optional content that enhances and expands the message.)

To sign up for this free service, just use this form:

Service Recovery

Social Media helps Dave Carroll tell his customer service story

In 2009, Dave Carroll (a professional musician from Nova Scotia, Canada) engaged a massive worldwide audience to share his customer service story about United Airlines. Using YouTube.com to deliver his message, he wrote and performed a song that has made an impact.  Some people estimate 100 million people saw his video.

You see, United Airline broke his $3500 guitar then rejected his request that they pay for it. But after his video went viral United changed their corporate mind and offered to reimburse him.  (You can see the video below.)

Technology

When Customers Tweet – Do You Listen?

When customers are having problems they want your company to help. When they can’t get help in person or by phone, they turn to their computers. Many reach out to social media sites like twitter to get a company’s attention.

Something you might not know about your customers is this: Their perception of you is damaged when you don’t respond to their tweets.

Feedback

Burger King learns lesson about customer loyalty

A recent article about Burger King points to a weakness in what seemed like a profitable marketing strategy.  It reveals lower earnings by the company at a time when many of their so-called “Super Customers” are leaving them. According to the article, BK has focused much of their marketing on customer 18 to 34 years old. And their marketing strategy has been to focus on entertaining and even irreverent (some say offensive) ads.

Free Customer Service Tips

Create an Amazing Service Brand

Now you can improve customer service and save money.

Our new Trainer's Toolkit enables you to conduct a professional customer service seminar in your organization at a fraction of the cost of hiring a professional trainer. Click here to learn more.

Supervision & Leadership Course

Service Software

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