When a company makes a mistake, it can be the brightest moment in their history.
Toyota had that opportunity. But they missed their moment. Big time.
How a company reacts, removes the pain, and repairs the emotional connection shows the true colors of that organization more than almost any situation they might encounter.
Customer service is the new marketing because now companies can no longer control what people are saying about them. Everyday, customers and prospects are ranting and raving about your company on social networking platforms like Facebook, Twitter and YouTube. Companies that don’t get customer service and don’t react to what customers are talking about are doomed to fail.
This may be it. This may be the year that it finally happens. 2010 may just be the year that companies start to focus on their customers and serving them well.
Now, I am cautiously optimistic about this focus on customer service, but let me tell you why I feel this way.
1. Brands are using a focus on customers as a competitive differentiator in their advertisements.
Now you can improve customer service and save money.
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