Do you want…

To improve customer service in your organization

Customer service training that sticks

To increase customer retention and loyalty

More customer referrals

To improve the revenue, profits and sustainability of your organization

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If so, then I have good news. Amazing Service can help you accomplish all of these and more.

I’m Kevin Stirtz, the Amazing Service Guy

I have traveled the world helping people accomplish these things using a concept I call: Amazing Service (Learn more about my background here.)

Simply put, I help organizations increase revenue and profits by improving customer loyalty. And when I say “increase revenue and profits” I also include sustainability.

To be healthy and valuable, your organization needs to be sustainable. A company that is profitable AND sustainable is healthy.

This leads us to…

The First Rule (and the foundation) of Amazing Service:

“Give your customers what they want in a way that is profitable and sustainable for your business.”

The value and benefit of your transactions need to be mutually shared. You both need to win. If this does not happen your customers will go away or your business will (or both).

When you do this, your customer loyalty will increase. And it will be more stable because it becomes part of your company’s culture (not a project or a program that’s here today and gone next quarter.)

You create (or increase) customer loyalty by giving your customers the experience they want. This means you deliver the right product, in the right way, at the right time and the right price to the right people.

Customer Loyalty Drives Revenue, Profits and Sustainability

This is a cornerstone of Amazing Service. Everything I write and talk about flows from this.

But not everyone buys it. Most people say they do. But we have all experienced examples of companies that really don’t get this.

In their book Human Sigma, Fleming and Asplund cite a stunning example of this. A consumer bank had discovered a highly loyal segment of their customers. When they presented this information to the CEO his response was:

“Wow! Those poor people. They really need to get a life!”

Certainly they need to get a new bank.

Beyond our own common sense, there is plenty of research to affirm the value of customer loyalty. Here are some links you might find interesting:

New IT study shows direct link between customer loyalty and profit

Customer satisfaction, loyalty and profit – understanding the links

The Link Between Loyalty and Profitability

How customer loyalty boosts profits

Loyalty business model

Here’s an even better way to see the value of customer loyalty because it’s tailored to your company.

It’s called the Customer Loyalty Value Calculator. It’s a free online tool you can use to see how increasing customer loyalty might increase your revenue and profits.

http://amazingserviceguy.com/resources/customerloyaltyvalue.html

You can enter your company’s specific information and the calculator will show you how changing the three components of Customer Loyalty will affect your revenue and profits.

(This calculator is entirely confidential. No information is stored or recorded. Only you see what you enter.)

The calculator breaks out the three main parts of customer loyalty. It’s easier to see the benefits (and solutions) if we look at the components of customer loyalty one at a time.

I call these the Three Rs of Customer Loyalty.

To increase customer loyalty you need to measure these three components. And you need to make changes that will cause these three measures to increase.

1. Retention

Your customers keep coming back year after year. They stay with you.

2. Repetition

Your customers increase the amount of business they do with you. More transactions or larger transactions.

3. Referrals

Your customers tell others to do business with you. They are more likely to become customers because they have already started to bridge the Trust Gap. Someone they trust has already told them YOU can help them.

As you increase any of the three “Rs” your Customer Loyalty will also increase. The more of them you increase, the more your loyalty will increase.

The calculator helps show this in a very tangible way because it shows how your revenue and profits might change as you increase any or all of the Three Rs of Customer Loyalty.

Here’s what I do for your organization

I help you move the needle into the green zone.

And the changes you make along the way help you keep it there.

Here are some tools you can use to start moving the needle:

Free articles
Consulting
Speaking
Training
Products

Your Next Step

If you want to improve customer service you can get started today. Here are some next steps to consider:

1. Call (1-952-212-4681) or email me (no charge) . I can help you decide if my services might be useful to you.
2. Buy a copy of my latest book for fast and helpful ideas to improve customer service right away.
3. Subscribe to my free weekly email newsletter that has tips and tools you can use and share with your employees.

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This website is owned and operated by Stirtz Group LLC.