Articles by: Marilyn Suttle

Marilyn Suttle is the co-author of the best-selling customer service book, “Who’s Your Gladys? How to Turn Even the Most Difficult Customer into Your Biggest Fan.” She is president of Suttle Enterprises, a personal and professional growth training firm through which she has taught thousands across the country how to have happier, more productive relationships with customers, coworkers, and even their children. You can reach Marilyn at Marilyn@MarilynSuttle.com
Customer service means making good on your mistakes

Customer service means making good on your mistakes

by Marilyn Suttle

My husband and I ate at one of our favorite restaurants a few nights ago and were astounded by the incredibly poor customer services skills of the on-site manager.  It was a rather curious situation and I honestly believe that a third grader could have handled things better than this guy.

Posted in All, Complaints, Loyalty0 Comments

Do your customers have to jump through hoops?

Do your customers have to jump through hoops?

by Marilyn Suttle

When I purchased my printer several years ago, I bought a three year extended warranty. Unfortunately, last week, just as I was about to print out handouts for a presentation the next day, my printer died and I found out exactly what “warranty” meant.

Posted in All, Complaints0 Comments

What type of customers might be going unnoticed?

What type of customers might be going unnoticed?

by Marilyn Suttle

Do the employees at your company view customer service as a department or a company culture? Do the employees that have the least amount of contact with customers get miffed by all the attention your customer service department gets?

Posted in All, Employees0 Comments

Do you like your customers?

Do you like your customers?

by Marilyn Suttle

My husband teaches an evening class at a local college. On Friday night, he took me to his school’s holiday dinner party, where we sat at a table with the president and her husband, a couple of distinguished teachers, and the school’s librarian. During the meal, one of the professors praised the librarian, “I have been teaching for thirty years and she is by far the very best librarian I have ever met.”

Posted in All, Attitude0 Comments

The customer service ladder to success

The customer service ladder to success

by Marilyn Suttle

When things aren’t going quite right, it’s easy to take an emotional slide down the catastrophic “what if” tunnel, mulling over all the possible things that might go wrong.

* What if my customer gets angry when I give him the news?
* What if I get stuck with the bill?
* What if he tells everyone how upset he is with our company?
* What if the company goes under and I lose my job, my home and end up living on the streets?

Posted in All, Complaints0 Comments

How to behave so your customers will too

How to behave so your customers will too

by Marilyn Suttle

Have you ever noticed that people tend to mirror each other’s behaviors?   When a customer behaves in unpleasant ways, it’s not always easy to maintain a positive demeanor. If you get emotionally hooked, the conflict plays out much like a dance.

He snips at you. You snap back. He yells, “Yes, you can,  and you bark,   No, we can’t.   The more charged you feel, the less control you have over the situation and the next round of the dance escalates.

Posted in All, Attitude0 Comments

Is your greatest strength also your greatest weakness?

Is your greatest strength also your greatest weakness?

by Marilyn Suttle

During a recent radio show interview, the host, Aldonna Ambler made a passing comment that struck a chord for me. She said something like this: Sometimes the biggest asset you bring to your company can become your most limiting factor. Since I do a great deal of work helping people discover and release limitations, her comment rang true.

Posted in All, Employees0 Comments

Customer service at the speed of change

Customer service at the speed of change

by Marilyn Suttle

During the bustling mid-day lunch rush, my coauthor, Lori Jo Vest and I met at a coffee shop with a big stack of “Who’s Your Gladys?” customer service books. While we were writing words of thanks to our endorsers and placing the books into mailers, a tall, well dressed young man walked by our table.  He passed us with coffee in hand and a quizzical look on his face, and then he came back.

Posted in All, Solution Focus0 Comments

Twitter is a business owner’s best friend . . . really!

Twitter is a business owner’s best friend . . . really!

by Marilyn Suttle

I am grateful for my friends and colleagues who send me fascinating examples of good and bad customer service. Yesterday I received an email from a friend who said, “Here’s a really cool rant on the power of twitter as a customer tool and how one company, from the top down, reacted.”

This lead me to a blog article written by Bob Lefsetz which you can read here: Twitterific

Posted in All, Technology0 Comments

Do You Deliver Jaw Dropping Customer Service?

Do You Deliver Jaw Dropping Customer Service?

by Marilyn Suttle

Recently, my husband, Cliff, was the motivational keynote speaker for a large association. He drove two hours to the event with a car full of books, handouts and props for his speech. While unpacking, he could have kicked himself. He forgot his most important prop—a tall, lidded garbage can.

Posted in All, Experience0 Comments

Step Away from the Telephone, Unless You Have Skills

Step Away from the Telephone, Unless You Have Skills

by Marilyn Suttle

On a scale from one to ten, how well would your customers rate your phone etiquette? Your score is only as good as your next phone call. Here are a few dos and don’ts that will help you ensure that your customers feel welcomed, connected and eager to come back.

Some Dos:

Posted in All, Tips0 Comments

Customer Service Secrets Revealed at a Mexican Cantina

Customer Service Secrets Revealed at a Mexican Cantina

by Marilyn Suttle

The venue had been selected. The invitations had been sent.  And Border Cantina, a Mexican restaurant in Novi, Michigan was ready for the arrival of 28 women with gifts in hand.  The happy bride-to-be and her fiancé plan on saying their vows on a sandy beach in Mexico. So, when it was time to plan the shower, those of us hosting the celebration thought it would be fun to follow the Mexican theme in our own home town.

Posted in All, Customer Perspective1 Comment

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Service Recovery

5 Steps to Avoid “Doing a Toyota.”

When a company makes a mistake, it can be the brightest moment in their history.

Toyota had that opportunity. But they missed their moment. Big time.

How a company reacts, removes the pain, and repairs the emotional connection shows the true colors of that organization more than almost any situation they might encounter.

Technology

Peachtree knows that customer service is cool

Customer service is the new marketing because now companies can no longer control what people are saying about them. Everyday, customers and prospects are ranting and raving about your company on social networking platforms like Facebook, Twitter and YouTube. Companies that don’t get customer service and don’t react to what customers are talking about are doomed to fail.

Feedback

Focus on customer service in 2010 (finally?)

This may be it. This may be the year that it finally happens. 2010 may just be the year that companies start to focus on their customers and serving them well.

Now, I am cautiously optimistic about this focus on customer service, but let me tell you why I feel this way.

1. Brands are using a focus on customers as a competitive differentiator in their advertisements.

Free Customer Service Tips

Train the Trainer – Amazing Service Toolkit

Now you can improve customer service and save money.

Our new Trainer's Toolkit enables you to conduct a professional customer service seminar in your organization at a fraction of the cost of hiring a professional trainer. Click here to learn more.

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