Starbucks shows how to deliver customer service.
This video does a good job showing the Starbucks experience. How does your company compare?
For more loyal customers, talk to them.
by Kevin Stirtz
Travel pro Chris Elliot informs us that Virgin Airlines has rescinded their fuel surcharges. Bravo! Good move on their part. With oil prices down people expect companies to do this. If they don’t they look greedy.
New Resource: AllTop.com
by Kevin Stirtz
File this under “cool new resources”. I just learned (via Chris Brogan with an assist from Guy Kawasaki) about a useful website called AllTop.com. They aggregate headlines from a variety of (what they consider) top sources of news and info.
Does your company have invisible customers?
by Kevin Stirtz
It’s something most of us have felt at one time or another. And it’s the worst thing a company can do to a customer: Make them feel INVISIBLE.
As a customer you are invisible when you feel you’re being ignored. You’re needs are not being met. You are there trying to BE a customer but nobody seems to notice or care. They walk right by you as if you don’t exist.
Top Ten Ways Retailers Can Sell More This Holiday Season
by Kevin Stirtz
Even though Black Friday has begun, there is still time for retailers to increase their chances of having a good holiday shopping season. We all know customer service is important, but it’s critical during stressful times like the holidays. And when the economy is sour and people want the most for their money, one of the best things your company can do is take steps to improve their customer service.
Remember, customers come to your company to get something they want. The companies that do the best job giving them what they want (in a way that is sustainable for them) will be the winners. They’ll get more customers, more repeat business and more referrals.
