Every business exists to help people accomplish something. If we fail at that then our business will not be sustainable. But to help our customers really get what they want, we need to know what that is.
We do that by having conversations with them. Ask questions and listen to the answers. Get in the habit of talking with your customers at natural points of contact. And do it frequently. Once a year is not enough.
When you ask your customers what they want, how you’re doing and how you can improve, they will give you a goldmine of information. Use this information well and your business can thrive in any economy.
