Too often we hear about companies fighting with their customers. Whether it’s a Target store manager calling the police or an auto dealer suing their customer, it seems many people feel they are in an adversarial relationship with their customers.
But that attitude will cost us customers.
As a customer, who would you rather do business with? Someone who turns on you when things get challenging? Or someone who stays in the game and tries to find a solution that works for everyone?
It’s an easy question to answer. Don’t fight with with your customers.
