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	<title>Comments on: Only ask for what you need</title>
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	<link>http://amazingserviceguy.com/2429/only-ask-for-what-you-need/</link>
	<description>Customer service training, books, courses and other resources</description>
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		<title>By: Kevin Stirtz</title>
		<link>http://amazingserviceguy.com/2429/only-ask-for-what-you-need/#comment-204</link>
		<dc:creator>Kevin Stirtz</dc:creator>
		<pubDate>Wed, 06 Jan 2010 23:32:05 +0000</pubDate>
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		<description>Exactly right Jim. They miss the point because they are (seemingly) focused on what they want (information) rather than on giving people an experience that will lead them to wanting to learn more about how this company might help them.</description>
		<content:encoded><![CDATA[<p>Exactly right Jim. They miss the point because they are (seemingly) focused on what they want (information) rather than on giving people an experience that will lead them to wanting to learn more about how this company might help them.</p>
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		<title>By: Jim Logan</title>
		<link>http://amazingserviceguy.com/2429/only-ask-for-what-you-need/#comment-203</link>
		<dc:creator>Jim Logan</dc:creator>
		<pubDate>Mon, 04 Jan 2010 23:42:07 +0000</pubDate>
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		<description>The interesting part is the white paper is supposedly about best practices to engage with customers via social media -- hindered by a list of questions barring the white paper from going viral.  

It would be better to give the white paper away, encourage others to give it away, and close the white paper with a call to action to engage with them.  Instead, they want to ask for permission to call or email you with a sales pitch.</description>
		<content:encoded><![CDATA[<p>The interesting part is the white paper is supposedly about best practices to engage with customers via social media &#8212; hindered by a list of questions barring the white paper from going viral.  </p>
<p>It would be better to give the white paper away, encourage others to give it away, and close the white paper with a call to action to engage with them.  Instead, they want to ask for permission to call or email you with a sales pitch.</p>
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